JobMob Census: Mobile Job Search is Hot and Getting Hotter

Are you the same you you were last year? Let’s see.

On November 12th, 2014, I asked you guys to Please Take The 2014 JobMob Census.

Thank you to everyone who responded.

Last year was the first time I did a census and didn’t really know what to expect. This time around, we can compare with last year’s results to see how things have changed (or not).

This one’s for the stats geeks like me.

The census results

1. Are you male or female?

This year:

Woman	46	40%
Man	69	60%

Last year:

Male	79	64%
Female	44	36%

Analysis: not a big difference.

2. How old are you?

This year:

61 and up	17	15%
46 – 60	60	52%
36 – 45	22	19%
26 – 35	11	10%
Under 25	5	4%

Last year:

Under 18	0	0%
18 – 25	1	1%
26 – 35	14	11%
36 – 45	39	32%
46 and up	69	56%

Analysis: while still mainly 36+, the JobMob audience has gotten younger.

3. Which country do you live in?

This year:

Israel	52	45%
United States	43	37%
Canada	5	4%
United Kingdom	2	2%
India	2	2%
Other	11	10%

Last year:

United States	45	37%
Israel	57	46%
United Kingdom	2	2%
Canada	4	3%
India	3	2%
Australia	1	1%
Other	11	9%

Analysis: almost no change whatsoever!

4. What’s your profession?

Last year, there was a definite slant to the job search/recruiting/HR industries.

This year, there was a slight tilt towards the IT industry but otherwise the professions seemed uniformly varied (which is a funny thing to say).

5. Do you currently have a job?

This year:

Yes, part-time	15	13%
Yes, full-time	54	47%
No	38	33%
Other	8	7%

Last year:

Yes, part-time	23	19%
Yes, full-time	62	50%
No	25	20%
Other	13	11%

Analysis: fewer employed job seekers this time around.

6. Are you looking for a job?

This year:

Yes	75	65%
No	34	30%
Other	6	5%

Last year:

Yes	60	49%
No	47	38%
Other	16	13%

Analysis: significantly more people are job searching (16% more!).

7. Are you interested in freelancing?

New question this year. My expectation was that 20% of non-freelancers would be interested in part-time or full-time freelancing. I was off by half:

The actual result:

I already freelance full-time	9	8%
I already freelance part-time	21	18%
I don’t currently freelance but would like to	35	30%
Not interested in freelancing	42	37%
Other	8	7%

Analysis: quite a lot of people here are either freelancing or would like to in some shape or form. (Probably to supplement income, although that’s my impression and not reflected here in anyway.)

8. Do you have a personal blog?

This year:

Yes	14	12%
No	98	85%
Other	3	3%

Last year:

Yes	23	19%
No	95	77%
Other	5	4%

Analysis: fewer bloggers than before, so even less reason for Jacob the Blogger to talk about blogging :)

9. On which social network are you most active?

This year:

Facebook	57	50%
LinkedIn	37	32%
I’m not active on social networks	16	14%
Other	5	4%

Last year:

Facebook	43	35%
LinkedIn	56	46%
Twitter	3	2%
I’m not active on social networks	14	11%
Other	7	6%

Analysis: LinkedIn and Facebook have flip-flopped in popularity here. I’m going to have to look for ways to make Facebook a bigger part of the JobMob experience.

10. How did you first discover JobMob?

This year:

In a search engine result, such as on Google	26	23%
A friend shared it on social media/email	11	10%
It was mentioned on another website	24	21%
Don’t remember	35	30%
Other	19	17%

Last year:

In a search engine result, such as on Google	26	21%
A friend shared it on social media/email	20	16%
It was mentioned on another website	41	33%
Other	36	29%

Analysis: if you recognize that people might not remember, they won’t try as hard to :) Or, perhaps last year they guessed more.

11. When did you first discover JobMob?

This year:

2014	51	44%
2013	12	10%
Before 2013	52	45%

Last year:

2013	36	29%
2012	20	16%
Before 2012	67	54%

Analysis: there’s a good chance you’re new here. Welcome aboard!

12. Where are you most likely to see a new JobMob article?

This year:

Email inbox	90	78%
@jacobshare Twitter account	5	4%
JobMob Facebook page	7	6%
Other	13	11%

Last year:

Via RSS	5	4%
Via email	101	75%
Via social media	19	14%
Other	9	7%

Analysis: although I asked the question a little differently, the results are basically the same.

13a. On which device(s) do you read JobMob articles?

This year:

On my computer / laptop	85	74%
On my smartphone	30	26%
On my tablet	17	15%
Other	4	3%

Last year:

On my computer / laptop	113	74%
On my smartphone	25	16%
On my tablet	12	8%
Other	3	2%

Analysis: big jump in mobile users, which is a major reason that the upcoming JobMob redesign will be very mobile-oriented. I had already noticed this trend through my analytics tools, which is why I added this question:

13b. If you have a smartphone, what kind is it?

The actual numbers:

iPhone	27	36%
Android	41	54%
Other	8	10%

Analysis: considering that Apple had roughly 12% market share at the end of 2014, JobMob seems to attract a disproportionate number of iOS users.

14. How would you describe JobMob to someone else?

Another new question, I wanted to see how well JobMob’s branding is doing. In other words, are you talking about JobMob the way that I’m hoping you are?

Judging by the responses, some people are, but many answers reflected the results for question 11 above about when you first discovered JobMob. In other words, with so many new people here, they’re not sure yet how to best describe the site, and some of them said flat out that this was their first visit.

I clearly need to sharpen the branding message moving forward.

15a. Have you recommended JobMob to anyone in the past year?

Also a new question.

Yes	24	21%
No, but I did previously	22	19%
No, I never have	69	60%

Analysis: there’s probably a strong correlation between these results and how long you’ve been here.

15b. Would you recommend JobMob to someone who is *not* job searching?

Yes	66	57%
No	49	43%

Analysis: I was happy to see this because I want people to keep JobMob in mind for when they need to job search.

The rest of the questions were open-ended, and it doesn’t make sense to quote the responses here but there was one interesting takeaway worth sharing, regarding the last question:

17. Besides JobMob, what’s your favorite source of job search information and why?

My analysis of question 9 above was that due to Facebook having become more popular than LinkedIn for you, I’m going to have to look for ways to make Facebook a bigger part of the JobMob experience.

Or at least, that’s what it looks like at first glance. However, the responses to question 17 tell a different story by showing that LinkedIn is very probably still your favorite social network for job search information. It just seems that you spend more time on Facebook mainly for personal, non-job reasons.

With that in mind, read next: LinkedIn Groups Top 100 for Job Seekers and Recruiters in 2014

Question of the article

Which result is the most surprising?

Tell me what you think in the comments.

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