Are you a successful decision-maker? Do you, more often than not, choose the right decision? Ask most people these questions and they would probably think they do okay, without being perfect. Lack of perfection would be no surprise to any neuroscientist, because the decision-making process is known to face many challenges. Emotion is likely to 'hijack' decision-making at any moment; and then there is cognitive bias, which can cause us to make decisions based on predetermined perceptions rather than the facts at hand. It may be surprising to readers that, in business, where it is tempting to assume that decisions are always made rationally and logically, these biases apply just as much as they do to other decisions we make...
from Business Articles from EzineArticles.com http://ift.tt/2bbPGiD
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